the next level of websites

Recently my partner Eric Lin and I  built a highend website for Manufacturers Bank (MB) that included a “Business Intelligence System.” It is much more than a static website. It can give real time information to customers, capture and analyze marketing data about visitors, promote banking products, turn prospects into customers, and create detailed reports.  Here is a  partial outline of its advanced features.

Inform

  • My MB Business Intelligence Center
  • Provide current/ hard-to-find industry intelligence/ articles (PDF/ 3rd-party data feed)
  • Provide current industry news (RSS/ 3rd-party data feed)
  • Provide industry resources (seminars/ events/ links)
  • Recommend relevant/ industry specific MB products
  • Empower MB staff to add/ edit/ delete My MB content (Graphic/ RSS/ PDF/ resources)
  • Data Source: MB Content Management System (CMS) & 3rd-party data feed

Capture/ Analyze

  • My MB Registration Form & MB Business Intelligence System
  • Capture user industry category, email and user behavior data
  • Cross reference industry, user behavior & customer profile data with product/ customer parameters setup in CMS
  • Cross reference MB internal data with product/ customer parameters setup in CMS
  • Empower MB staff to add/ edit/ delete product, customer & recommendation parameters VIA CMS
  • Data Source: MB Content Management System (CMS), User cookie/ log files & MB internal customer data
  • Promote Banking Products
  • Dynamic Product Promotion
  • Dynamically “Push” relevant product promotions to prospects
  • Provide relevant product recommendation based on industry category
  • Provide relevant product recommendation based on user behavior
  • Provide relevant product recommendation based on customer profile
  • Deploy third-party newsletter delivery system to “Pull” prospect into MB website
  • Empower MB staff to add/ edit/ delete product promotions VIA CMS

Turn Prospects into Customers

  • Multi-Channels User Conversion
  • Enable prospects to convert VIA product/ service registration form
  • Enable prospects to convert VIA third-party “Call Me” feature
  • Resolve prospect questions VIA third-party customer service chat feature

Manage/ Report

  • MB Content Management System (CMS)
  • Empower MB staff to add/ edit/ delete My MB content (Graphic/ RSS/ PDF/ resources)
  • Empower MB staff to add/ edit/ delete product promotions (Graphic/ Ajax/ links)
  • Empower MB staff to add/ edit/ delete product parameters
  • Empower MB staff to add/ edit/ delete customer parameters
  • Empower MB staff to fine-tune product recommendation parameter
  • Empower MB staff to track campaigns VIA industry/ visitor/ behavior reports
  • Allow reports to export VIA .CSV format

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admin on September 30th 2008 in Web Stuff

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