the next level of websites
Recently my partner Eric Lin and I built a highend website for Manufacturers Bank (MB) that included a “Business Intelligence System.” It is much more than a static website. It can give real time information to customers, capture and analyze marketing data about visitors, promote banking products, turn prospects into customers, and create detailed reports. Here is a partial outline of its advanced features.
Inform
- My MB Business Intelligence Center
- Provide current/ hard-to-find industry intelligence/ articles (PDF/ 3rd-party data feed)
- Provide current industry news (RSS/ 3rd-party data feed)
- Provide industry resources (seminars/ events/ links)
- Recommend relevant/ industry specific MB products
- Empower MB staff to add/ edit/ delete My MB content (Graphic/ RSS/ PDF/ resources)
- Data Source: MB Content Management System (CMS) & 3rd-party data feed
Capture/ Analyze
- My MB Registration Form & MB Business Intelligence System
- Capture user industry category, email and user behavior data
- Cross reference industry, user behavior & customer profile data with product/ customer parameters setup in CMS
- Cross reference MB internal data with product/ customer parameters setup in CMS
- Empower MB staff to add/ edit/ delete product, customer & recommendation parameters VIA CMS
- Data Source: MB Content Management System (CMS), User cookie/ log files & MB internal customer data
- Promote Banking Products
- Dynamic Product Promotion
- Dynamically “Push” relevant product promotions to prospects
- Provide relevant product recommendation based on industry category
- Provide relevant product recommendation based on user behavior
- Provide relevant product recommendation based on customer profile
- Deploy third-party newsletter delivery system to “Pull” prospect into MB website
- Empower MB staff to add/ edit/ delete product promotions VIA CMS
Turn Prospects into Customers
- Multi-Channels User Conversion
- Enable prospects to convert VIA product/ service registration form
- Enable prospects to convert VIA third-party “Call Me” feature
- Resolve prospect questions VIA third-party customer service chat feature
Manage/ Report
- MB Content Management System (CMS)
- Empower MB staff to add/ edit/ delete My MB content (Graphic/ RSS/ PDF/ resources)
- Empower MB staff to add/ edit/ delete product promotions (Graphic/ Ajax/ links)
- Empower MB staff to add/ edit/ delete product parameters
- Empower MB staff to add/ edit/ delete customer parameters
- Empower MB staff to fine-tune product recommendation parameter
- Empower MB staff to track campaigns VIA industry/ visitor/ behavior reports
- Allow reports to export VIA .CSV format
admin on September 30th 2008 in Web Stuff