for what it’s worth – have a website strategy
There’s something happening here… If you make a product or provide a service you better have a website strategy or you will leave a lot of money on the table. You have a business plan, a sales plan, and marketing plan; you have a product development plan, an employee development plan, a family plan, maybe even an exit plan… so where is the internet plan?.
It is a well-known fact that an effective website site can make a business money. It finds leads and makes sales. It will reduce the cost of customer service and improve customer satisfaction ratings. It is the cheapest tool in your business arsenal…and yet you don’t have a plan for it!
Your website operates 24/7 and is a window into your business. Every second of every day on the World Wide Web people will judge your business by what they see when they land on your website! Are you ready for that? A recent national study of professional purchasing agents showed that the average time spent looking for suppliers on the internet was 8 hours every week. Is your website going to answer their questions and prompt a phone call?
What is it worth to you to get more sales and reduce costs? It is not magic; it works like any other marketing tool. Have the right message, get that message to the right people and a percentage of those people will respond. That is how marketing works.
Your website’s competition is not your competitor down the street (or on the other side of the world) it’s the “back-button” at the top of the browser window on your customer’s PC. If they don’t quickly understand the “who, what, where” of your website, they are gone. The lucky winner is the next business on the search engine return list!
If they don’t know what you do in 3 seconds…they hit the back-button
If they don’t know who you are in 4 seconds… they hit the back-button
If they don’t trust you in 6 seconds … they hit the back-button
If they cannot find what they want in 8 seconds… they hit the back-button
If it is not clear you are the solution in 10 seconds… they hit the back-button
If they cannot contact you the very second they decide to… they hit the back-button
If they last 45 seconds or more on your site… your strategy is working!
NOTE: if they cannot find you easily by doing a simple key-phase search on Google…there will be no back-button to hit. Your business opportunity with a new client is lost! For what that is worth…
”Stop children what’s that sound, everybody look what’s going down.”
admin on August 16th 2007 in Web Strategy