Archive for the 'Web Stuff' Category

Finding Your Peak, Mastering Fear in Business Planning

Speaker: John Thompson

WATCH VIDEO

Introduction

Our guest speaker John Thompson, president of Simpl Mortgage, discusses tried-and-true techniques when it comes to business planning.

My top takeaways:

Thinking Like a Lizard

The reptilian part of our brains – often referred to as the lizard brain — is all about our instinctual behavior, including how we respond to fear. COVID is an example of how our fear of the implications of a pandemic has given us an excuse to avoid making decisions and moving forward. It’s why so many of us are finding it difficult to self-motivate. How to defeat the lizard brain?  Eliminate self-criticism. Be open to new ideas. Instead of avoiding new opportunities, determine to make a plan to embrace them.

Success Can Breed Failure? Oh, the Irony

There is such a thing as “fear of opportunity.” Does success breed resistance? In other words, those who become used to being successful can become so comfortable that they no longer move forward – in other words, complacency. To counter this, they need a plan that is not grandiose but immediately actionable – 90 days not 3 years. 

Roller Blade Whenever 

Break the norms, change the rules. We are in unprecedented times. John talked about coming across a mother and her young son roller-blading in the morning hours mid-week. This exemplifies “breaking the norms” – a workday and school day, but now we work and learn from home. Thanks to COVID, where the so-called new normal isn’t fully determined, it’s OK to break a few rules. Have some fun, and live life fully.

Interested? Watch the presentation replay to learn more! 

No Comments »

admin on December 9th 2020 in NEXGEN - On Day 91, Web Stuff

Gettysburg Leadership Lessons for 21st Century Leaders

WATCH THE VIDEO

READ  BATTLE TESTED!

Speaker: Jeffery McCausland

Colonel, U.S. Army (Ret)  

Speaker: Tom Vossler

Colonel, U.S. Army (Ret

Introduction

Our guest speakers Jeff McClausland and Tom Vossler, co-authors of the new book “Battle Tested,” use storytelling to illustrate how key leadership traits observed in the battle of Gettysburg remain relevant in business today.  

My top takeaways:

Why Gettysburg?

Gettysburg is an amazing foundation for discussing leadership lessons from a battle that occurred more than 150 years ago. It is a story that illustrates traits of initiative, authority vs responsibility, and timing. In many ways, the lessons of Gettysburg were the gateway to another leadership model, the OODA cycle (Observe, Orient, Decide, Act) developed by USAF Colonel John Boyd who served in the Korean War.

Nuances of Leadership

It’s easy to confuse leadership with management. They are actually quite different.  Leadership is about vision, motivation, and trust – including mastering change. In contrast, management is more about work standards, resource allocation, and organization design. Many can be managers, but fewer are true leaders.

Initiative for the Greater Good

One of the best tests of leadership is to observe an organization experiencing monumental change or crisis. Watching how individuals “step up” with initiative often requires asking why they are making a choice: for their own benefit or for the organization as a whole.

No Comments »

admin on November 23rd 2020 in NEXGEN - On Day 91, Web Stuff

It’s Gone From e-Nothing to e-Everything – Easy Tips to Grow Sales

Speaker:  Hema Dey of Iffel International Inc.

WATCH VIDEO

Introduction

Our guest speaker Hema Dey, an expert on SEO marketing and sales, offers tips and lessons learned on 2021 strategic marketing for businesses of all sizes and industries.   

My top takeaways:

E-Everything is Everywhere

Since March 2020, there has been a radical shift to digital marketing – mobile and online. If you are not on digital platforms, your competitors are getting your business. And this “e-everything” environment is congested and combative. This means being equally aggressive and strategic in building marketing plans for 2021.

Where to Start?

Be surgical, not scatter-shot, in your marketing investments. First up, examine your website.  Are you talking the language of your buyers and customers?  (As opposed to telling YOUR story.)  Are you focused on how you will solve their problems?

Find the In-Grown Toenail

Hema describes how she helped her client podiatrist to invigorate the doctor’s digital strategy. The first step was to identify the doctor’s top cash-cow client and market specifically to those potential buyers. In the podiatrist’s case, she chose in-grown toenails. Why? She was an expert at it, her services provided immediate relief, and it would generate the greatest income. This is a solid tenet for all businesses wanting to rapidly reset: identify cash cows that are selling in 2020 and promote those products as part of your 2021 marketing strategy.

Aristotle Had It Right

To engage with customers, you need to craft a compelling story. This means, as always, establishing your credibility and trustworthiness — ethos.  And your presentation needs logos: messaging that reinforces logic (reasoning, facts, data, and case studies). Most importantly,  you need to forge an emotional connection – pathos – that reflects what’s in it for the customer. This is known as the Aristotelian Rhetorical Triangle.

No Comments »

admin on November 16th 2020 in NEXGEN - On Day 91, Web Stuff

Milton Reynolds and The secret to marketing with fresh eyes

Lessons from my Grandpa and marketing the first ballpoint pen

2020 has been a challenging year for many businesses. It is hard to predict what 2021 will bring. If the pandemic was good for business, will the recovery be good for business? If the last 9 months hurt business, when will it turn around?  Either way, you should be looking at your marketing with fresh eyes.

My family’s marketing story that echos even today

Milt Reynolds – “Inventor” of the Ball Point Pen and Aviator 

My Grandfather, a manufacturer with a family to feed, was out of work during WWII. He started an import business selling retailers luxury goods made in Mexico. In late 1945 Milt attended an auction for the patent of a “Biro” aka ballpoint pen (capillary action). Biro was invented in 1938 and used by the British Airforce to write at altitude. The auction price was too high, but undaunted Milt went home and reengineered a ballpoint pen based on gravity-action. He cornered the market for overproduced tiny ball bearings used in aircraft bomb sites, blocking the competition ability to get them.

Next Milt went to a major department store offering the “exclusive rights” to sell the pen if they ran a full-page ad in the next day’s morning paper. When the president of that store awoke, he found 13 full-page ads. Milt had made the same deal with every retailer in New York! The retailers were furious until it caused a buying frenzy. Gimbels Department Store set a world record for the most transactions in a single day. (Watch Scene Godfather One)

Milt knew Sales and Promotion

After WWII, Milt predicted a pent-up demand for unique Christmas luxury items. He planned to grab the market before the competition knew what hit them. He made history, a fortune, and launched a new industry.

The ballpoint pen had been around in some form since the turn of the century, so what did Milt have that made his ballpoint fortune?

  • The right product.
  • Competitors who did not understand timing or how to market.
  • A loyal network to sell too – Retailers.
  • The promotional know-how to create “PULL demand” for a “new” idea with a compelling story.

Let’s get better sales opportunities, not just more “leads”… apply this story to your business

FIRST – RESEARCH

  • If your business is down, look around. Start with the real facts. Look at your financials, determine your most profitable products or services.
  • Ask your best clients this question. What is the best thing about doing business with your company? Craft your selling message around what they say.
  • With keyword research, identify your digital footprint as well as two competitors’ digitals footprint. Identify what they are promoting and where and how.

SECOND – NETWORK

  • The economy is down. Some of your best CONTACTS are getting laid off. Find where they are, call, and explore opportunities with them. 
  • Join LinkedIn and find In-Person industry forums and networks to attend, ask questions, and be seen.
  • Talk to your customers. Think about what they need and how you can make it better, faster, or cheaper.

THIRD – PROMOTE AND SELL “THE HECK OUT OF IT”

  • Your website is not just a piece of literature. MAKE IT SELL.
    • Update the website to meet Google’s required standards. 
    • Bring your content capabilities and pictures up to date. 
    • Post articles monthly about the “most profitable” product or service you identified. Show people know that you are an engaged, expert, and leader in the field.
    • Be in the top five for your best keywords on a Google search page. 
  • From client feedback on working with you, take the common themes, and make that your “story”.
  • PULL IN SALES by leveraging your digital footprint with SEO (Search Engine Optimization), Social Media, and email marketing.

The Reynolds Group’s purpose is to help clients increase profitable revenues and repeat business with efficient marketing. The Reynolds Group achieves this with sMarketing and SEO2Sales that have been proven to increase sales by 20%.

No Comments »

admin on October 22nd 2020 in Web Stuff

“I Wouldn’t Do That” – Watch out for California’s Labor Laws

Speaker:  Cindy Flynn of Hackler Flynn & Associates

WATCH THE VIDEO

Introduction

Our guest speaker Cindy Flynn discusses why business owners in California need to be particularly diligent with employment practices today.

My top takeaways:

Rules and Risk Applies to Many

It’s not just the business owner, but anyone with seniority or in a supervisory position who needs to understand the risks and how to prevent legal actions. During the hiring process, each interviewer should know what they can and cannot ask a candidate. For example, as an ice-breaker, casually asking a female if she has kids at home can be interpreted as discrimination. Similarly, talking up the company by promising fat bonuses or certain promotions might be considered a verbal contract.

Document EVERYTHING

In the context of performance management, document every conversation and communication. If it’s a casual hallway discussion, send yourself an email summarizing the exchange. Assume that if it’s not documented, if a lawsuit should occur, it’s as if the conversation or communication never happened.

Lawsuits on the Rise in Today’s COVID World

With all of the employee-impacting actions that the pandemic has forced employers to take, there is already an increase in related lawsuits. An additional surge is expected, due to employees reporting perceived lack of workplace protocols or failure to follow safety guidelines. These employees may be shielded by laws relating to Whistleblower Retaliation.

Have a Lawyer on Speed-Dial

Business owners want to do the right thing for their employees, but the famously restrictive California labor laws can put even the most diligent employer at risk of legal actions.  We need to think “worse case” (a costly lawsuit) and establish hiring and performance management practices that reduce the likelihood of being sued. Regarding aspects like interview practices, employee handbooks, and employee agreement, it’s worth the investment to have a legal review. 

No Comments »

admin on October 16th 2020 in Web Stuff

Resilient Organizations, Beyond Surviving to Thriving.

Speaker:  Robin Johnson, a specialist on the Secrets of Building a Resilient Organization

WATCH THE VIDEO

Introduction

Our guest speaker Robin Johnson discusses resilient organizations, beyond surviving to thriving.

My top takeaways:

Why Resilience Matters

Perhaps under-appreciated, resilience is a “must-have” for leaders and organizations today when so much is beyond their control. A resilient organization benefits from reduced anxiety and stress and has greater energy and creativity. Another trait is the learned capability to identify and enhance areas of strength.

Resilience Doesn’t Just Happen

There are a number of building blocks – protective factors – that can be used to ensure resilience at both the individual and organization levels.  For example, real-time resilience is a strategy that helps us be ready for unplanned change. Another tactic is realistic optimism: using evidence (that is accurate) to frame the change, rather than taking a “Pollyanna” approach or focusing only on the negative.

Know Your “Why”

The most successful companies have employees who know why their companies exist: what’s the actual benefit, not just what they manufacture or sell. An example is the maker of WD-40, a company that is about more than just a can of oil; they make families’ lives better and companies run more efficiently.  

No Comments »

admin on October 9th 2020 in NEXGEN - On Day 91, Web Stuff

Data Privacy Laws Go Beyond Websites

NexGen – 45-Minute Business Brief
Speaker: Heather AntoineTrademark and Privacy Partner at Stubbs Alderton & Markiles, LLP

WATCH VIDEO

Introduction

Our guest speaker Heather Antoine is an attorney and expert on digital privacy.  At our webinar on September 18, she discussed the perilous importance of understanding and being proactive about online privacy regulations.  

My top takeaways:

Think Globally

It’s too easy and dangerously short-sighted to think of data privacy as just about your website and the data being collected there.  Instead, think beyond the internet – look at the data coming into the company by other transactions. Think globally so you know where your data is flowing to and from worldwide.   

Educate Yourself Immediately

There’s yet another California proposition winding its way to our ballots in November. California Proposition 24 (the Consumer Personal Information Law and Agency Initiative) may not be fully ready for enactment, and as such, would negatively impact small- and medium-sized business owners. Read up now!

When in Doubt, Go Broad

There is an alphabet soup of regulations designed to protect consumer data. For companies doing business with consumers in the EU, there is GDPR – General Data Protection Regulation.  In addition to the CCPA — California Consumer Privacy Act – there are several other states with data protection policies. Trying to navigate all of those is next to impossible. The safest route is to choose and comply with the most comprehensive law, which is currently GDPR.

No Comments »

admin on September 19th 2020 in Web Stuff

Implementation Challenges in the Covid Era

“The greatest opportunities lie on the other side of Adversity” – John Thompson

WATCH VIDEO

COVID fog got your brain?  How to make your business productive?

The key to progress in life and business (once you know where you are going) is Implementation. There are ways to get work finished, including brute force, caffeine, liquor, or paying others. It is not complicated!  

Tools and strategies Implementation Challenges. 

  • Why most business plans fail
  • You cannot manage time… stop trying?
  • Why Making your Bed is so Important?

No Comments »

admin on August 11th 2020 in NEXGEN - On Day 91, Web Stuff

Digital Marketing in the COVID Era

Speaker: Hema Dey, Iffel International Inc.

Introduction

Our guest speaker Hema Dey, an expert on SEO marketing and sales, joined me in a hearty discussion of how companies must rethink their business and marketing strategies in the rapidly changing, COVID-induced market.

Tom’s key takeaways:
WATCH VIDEO

Changing times demand new strategies

What’s chaos for some can be opportunities for others. Or, in the words of Winston Churchill: “Never let a good crisis go to waste.” Companies that are growing sales, even in the current COVID era, are urgently rethinking their business strategies and re-assessing their customers’ new realities. They are learning how to use empathy in marketing strategies that are increasingly digital in nature.

From e-nothing to e-everything

E-commerce is taking off. Companies that aren’t already visible on electronic platforms may be left behind as the world moves to digital. Companies in industries like e-security, e-learning, and e-health are growing in today’s COVID environment.

Think small, like the size of an ingrown toenail

Now, more than ever, companies need a search engine optimization (SEO) strategy to successfully market products and services. Using storytelling, Hema shared how her team devised a laser-focused digital content strategy for a California physician, taking her new business from zero prospects to a growing business. For the back story, you need to watch the meeting replay. Trust me, it’s worth it!

Q&A topics

  • Given the current market changes mean our prior analysis is no longer valid, where do we start?
  • What are trends in the area of new, emerging software and tools?
  • What are the best systems of tracking SEO to sales?

No Comments »

admin on July 10th 2020 in NEXGEN - On Day 91, Web Stuff

Growing Reliance on Internet Brings Focus to Digital Accessibility, Part 2

Speaker: Rachelle Golden,  Associate Attorney of Hatmaker Law Group

Introduction

Our guest speaker Rachelle Golden of the Hatmaker Law Group is an expert on proactive ADA compliance strategies. In the first of a series on this topic, she described the federal and state regulations that apply to website accessibility. She also outlined the financial implications of not being fully compliant.

In this second part, Rachelle goes deep into digital accommodations and how to protect companies from potential lawsuits for non-compliance with Website Content Accessibility Guidelines (WCAG) 2.0 AA/2.1 standards.

Please contact me if we can help on the marketing side!

Tom’s key takeaways:

Common barriers

There are four web experiences to strive for: perceivable, operable, understandable and robust. Your web developers can eliminate the known barriers to providing those experiences. 

Website audit options

There are two approaches to website audits: live manual and automated. The automated audit has limited, short-term value (and several serious pitfalls). A live automated audit is vastly preferred for robust compliance and long-term maintenance. When selecting a vendor, there are 10 questions to ask. Chief of among is to make sure the vendor is absolutely familiar with the new WCAG 2.1 standards. (For the full list, watch the replay.)

COVID just raised the stakes

Accessibility needs to be part of how we do business. In the COVID era, more people are working and searching online. An estimated 25% of that increase can be people with disabilities.

Don’t be intimated

The enormity of the challenge to bring a website into full WCAG compliance can seem daunting. Don’t be intimidated. First efforts do not need to be perfect, but can help show your intent to accommodate all customers. For example, at a minimum, start with an automated audit tool to give you a cursory review, while planning your strategy for an end-to-end upgrade and ongoing maintenance. Also, during the planning phase, be sure to post an accessibility statement on your site landing page regarding your intentions for further improvements.

Q&A sampling

A handful of questions that Rachelle answered:

  • How to respond to a demand from a lawyer regarding ADA access?
  • Can you be legally responsible for third-party service providers being WCAG compliant?    
  • Will Employment Practices Liability (EPL) coverage cover my company?
  • Other than medical and government space, what other business types are required to be compliant by law?   
  • What about a website that only tells the company’s story – more like a blog post that doesn’t exchange commerce. Am I bound by these same guidelines? 
  • Where should an accessibility statement be posted?   

Watch the replay for full details. 

Link to PowerPoint Prestations coming soon

No Comments »

admin on June 5th 2020 in Web Stuff